Niagara IceDogs

Union Creative partnered with the Niagara IceDogs at the Meridian Centre for a season-long content partnership, kicking off with Media Day, player cards, intro videos, and hype reels captured in a single high-volume shoot day. From there, the partnership carried through the season with recurring content rounds and ad hoc assists, keeping the team's content fresh and game-ready without needing a new shoot every time.

Outcome: The IceDogs got a full library of professional player and team content built to fuel game nights, social, and fan engagement all season long, without managing multiple vendors or one-off shoots. For the org, it meant consistent, high-quality content on tap. For Union Creative, it proved out a repeatable, season-long retainer model with a pro sports client, the kind of case study that opens doors to bigger partnerships.